Customer Success Roundup: 16th March 2018
Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.
Customer Success is a hot topic over on the HubSpot blog, where Sophia Bernazzani shares her "9 Ways to Improve Customer Retention and Loyalty" and Michael Redbord reveals how "Making Customers More Successful Is Key to Business Growth".
Yohann Kunders of Chargebee highlights some of the ways an intelligent and flexible payment system can combat churn in "6 Ways Your Billing System Can Drive Customer Retention".
Christopher Ratcliff of WhatUsersDo sat down with Paul Boag to talk about the increasing importance of User Experience (UX) and some of the rage-inducing examples of bad UX he's seen lately — "Interview: Paul Boag on the User Experience Revolution".
Pushpa Makhija of CleverTap does a deep dive on Recency, Frequency, and Monetary value (RFM) metrics and their application in "Quick and Intuitive Customer Segmentation Using RFM Analysis".
Kerry Rocha explores some concepts in cognitive science to answer some burning questions in "Buddha's Brain: The Practical Science behind Why Customers Success Works".
Sangram Vajre, the host of the FlipMyFunnel podcast, chats with Lincoln Murphy about the importance of being authentic in "Customer Success vs. Customer Happiness with Lincoln Murphy" [Podcast].
Jeremiah Chua of GetFeedback gives a primer on Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) in "Which Customer Satisfaction Metric Is Right for You?".
Writing for the Kissmetrics blog, Neil Patel presents real-world examples of top-notch customer development and communication in his "4 Effective Tips to Create Customers for Life with the Perfect Onboard Messaging Sequence".