Akita's Customer Success Newsletter | Akita

Issue 273

Customer Success Roundup for the 11th June 2021

Barry Devon

Jun. 11th, 2021

The team at Ventures Platform share their thoughts on customer retention in — "Unpacking Saas Churn".

The Success League's Russell Bourne explores adoption metrics, and leading and lagging Indicators in — "Adoption and Indicators".

Colin Shaw, CEO at Beyond Philosophy looks at how applying loss aversion strategies could help reduce downgrades in — "This Is One of the Most Powerful Marketing Tools: Peoples’ Aversion to Loss".

Director of Marketing at Avoma, Yaagneshwaran Ganesh, does a deep dive on hand-off's in — "Face It: The Account Handoff From Sales to Customer Success Is Often Broken. Here's How to Fix It".

Managing Partner at Tomorrow People, Pete Winter, looks at "Customer Churn: What You Need to Know and What You Need to Do".

SaaStr Founder, Jason Lemkin, asks (and answers) "Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved".

UPCOMING EVENTS

The Customer Conference / June 15th & 16th
[From $35] Independent Customer Success Conference for Tech Companies. Learn More

Customer Experience Management Field Guide / June 16th @ 5PM GMT+1
CX Leadership: Discussing Leadership, Influence, Responsibility and Authority. Learn More

CSN Cafe Madrid / June 17th @ 8.30AM CEST
Encuentro mensual informal de Customer Success Managers de cualquier nivel para conectar de forma virtual y compartir retos con un café. Learn More

CSN Cafe Ireland / June 18th @ 10AM CEST
This Month We Are Going to Discuss Customer Success and It's Role in Customer Renewals. Learn More

CSN Breakfast/ June 23rd @ 10AM - 10.45AM CEST
What Do We Want to Achieve with QBRs? Learn More

Becoming the Best Possible CSM / July 13th @ 4PM GMT+1
What Does It Take to Be a Good CSM? Learn More

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