Blog

6 Customer Success Takeaways from SaaStock 2018

Sandra Pender
Oct. 19th, 2018

It was November 2015, team Akita was attending a SaaS meetup at Intercom HQ in Dublin, and co-founder of SaaScribe Alex Theuma let the crowd in on a little secret: he was planning a brand new conference for the SaaS community.

Fast forward three years and SaaStock is the biggest event of its kind in Europe, attracting over 3,000 attendees from 50 countries and Alex is as committed to his vision as ever.

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Akita's Guide to Dublin for SaaStock 2018 Attendees

Sandra Pender
Sep. 28th, 2018

Attending SaaStock Dublin this year? Us too! Don't miss our CEO Clay present on the Traction stage on Day 1 (Tuesday 16th Oct). Then be sure to come and visit us at our demo booth on Day 2 (Wednesday 17th October).

In preparation for SaaStock, we asked our Co-founder, recovering Archaeologist and one time Dublin Tour Guide Barry Devon to suggest 7 things to keep you busy around the event.

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Data-Driven Customer Success

Barry Devon
Aug. 3rd, 2018

According to anthropologist Robin Dunbar, our primate brains can only maintain stable relationships with around 150 people—beyond that, we begin to struggle. That definitely resonates with those of us that forget a person’s name as soon as we’re introduced.

It seems logical that a similar challenge faces us when managing our customers.

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Customer Success Podcasts

Sandra Pender
Jun. 7th, 2018

If you're like me, then you can’t help but sing into a hairbrush when you listen to music. However, when I’m in public, I spare everyone the free concert and opt for a podcast instead.

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Segmenting Your Customers for Customer Success

Barry Devon
May. 18th, 2018


What are Customer Segments?

Customer Segments are groups of customers created in order to apply separate engagement strategies.

You’ve heard the term "all customers are equal", well, that’s just ridiculous. Some are more valuable to you than others and they are all different, be it in their profile, how they consume your solution or what they are looking to achieve by using it. It may not be scalable to tailor a different engagement strategy for each client, but identifying some common customer traits will enable you to deliver an experience to your customers that can better fit their individual needs.

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The $99 Sales Stack – How to Prospect on a Budget

Barry Devon
May. 9th, 2018


We're a Customer Success company. The first rule of Customer Success is to avoid acquiring bad-fit customers. This begins at the prospecting stage.

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How to Lose Your First 10 SaaS Customers (to Churn)

Clay Smith
May. 3rd, 2018


There are a number of great resources available to early-stage startups who are trying to land their first 10 paying customers. Doing so is no small task. It can take hard work, hustle and sometimes a bit of luck.

But getting your first 10 customers isn’t cool.

You know what’s cool?

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5 Questions with Vipin Thomas of Freshworks

Sandra Pender
Jan. 19th, 2018


Freshworks is a SaaS company with a suite of business software products that includes Freshdesk, Freshservice, Freshsales, Freshchat, Freshcaller, Freshteam, and Freshmarketer. Leading their Customer Success team is Vipin Thomas, whose job is to increase retention, advocacy, and growth with existing customers.

We asked Vipin 5 questions about his role at Freshworks and this is what he had to say...

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Happy Holidays from Akita!

Sandra Pender
Dec. 13th, 2017

And you thought The Elf on the Shelf was creepy...

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Happy Halloween 2017!

Sandra Pender
Oct. 31st, 2017

Coming soon to a theater near you! Leave the kids at home…

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