Issue 4

Customer Success Roundup: October 30th, 2015

Barry Devon
Oct. 30th, 2015

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.


We like this, a nice simple resource from Amity to get you started on your journey to Customer Success. “10 Tactics to Quickly Reduce Churn”.

This is a lovely 4 pager on Customer LTV for all you Customer Success nerds, download it and pin on your wall as a constant reference to the basics of Customer LTV. “Chartmogul's ultimate guide to SaaS Customer Lifetime Value (LTV)”.

Kostas Papageorgiou from paymill curated this useful list, “Top Resources For SaaS Entrepreneurs To Grow Their Startup”.

Christoph Janz, Managing Partner at Point Nine Capital is a churn obsessive, in this insightful article he outlines his views on trying to reduce MRR churn to as close to zero as possible: “Why (most) SaaS startups should aim for negative MRR churn”.

31%-51% Annual Churn! Yikes! Awesome article by Clement Vouillon that reveals some scary Churn rates for SaaS SMBs and is based on some solid research: Benchmarking Your Churn Rates against 1500+ SaaS companies.

Shannon Kluczny, VP of Client Success at BizLibrary, aims to help companies get their Customer Success efforts off the ground with her “7 Steps to Building a Customer Success Focused Organization”.

Writing for the SalesHacker blog, Pipeline Deals shares their “12 Tips To Align Sales and Customer Success”.

The team at GetApp acknowledge the importance of a low churn rate and have released these “4 Customer Retention Tips to Smash Your Profits Out of the Park”.

Shree Krupa K of Vtiger CRM accesses the benefits of nuturing you existing customer base in “Customer Retention: One Strategy to Double Your Profits”.

If you still have doubts, let Tomasz Tunguz of Redpoint Ventures tell you “Why Customer Success Is An Essential Part of Every SaaS Startup”.

Thanks for visiting our weekly roundup, for all issues regarding Churn reduction, Lifetime Value (LTV) and Customer Success in general!


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