Customer Success Roundup: March 4th, 2016
Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.
Akita this week delivered a sneak preview of Version 2 of its Customer Success Management software, due for release in May.
Jami Oetting of Hubspot discusses how to make your company more stable and improve profitability in “11 Strategies Sales Reps Can Use to Improve Customer Retention”.
Chris Neumann, founder of CROmetrics asks a great question and gets some awesome answers on the Growthhackers blog, “How to measure churn if you only offer annual plans..?”
Forbes contributor Adrian Swinscoe discusses solving the problem of silent churn in his Interview with Anil Kaul of Absolutdata.
Chris Pemberton on the Gartner blog analyzes how best to manage customer journeys and Voice of the Customer in “Activate Customer Experience Analytics for Marketing”.
Christine Crandell in Forbes asks if the ‘Customer Retention Cost’ metric is best for “Getting To The Real Cost Of Customer Success”.
Finally, an interesting discussion on Quora for the metrics nerds, “How do you calculate your LTV: CAC ratio if your net churn is negative?”.