Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

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Steli Efti, CEO at Close, explains why "Selling to Bad-Fit Customers Will Kill Your SaaS Startup".

Shanelle Mullin advocates shifting focus from Conversion Rate Optimization to Customer Retention in her CXL blog post — "SaaS CRO: What You're Not Testing (But Should)".

Intercom's Business Operations Manager, Rahul Reddy presents "Who's Who: Understanding Your Business With Customer Segmentation".

Rikke Berg Thomsen, Sleeknote's Head of Email Marketing, outlines "7 Proven Customer Loyalty Programs That Work".

Keith Loria challenges conventional wisdom in his PostFunnel piece — "Asking the Experts: The Need for a Customer Journey Is Over".

CEO of O2E Brands, Brian Scudamore looks at customer-centricity in "The Secret to Our Customer Success? A Pair of Red Sparkly Chucks (Yes, Really)".

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