Customer Success Roundup: 8th April 2016
Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.
Sheila Olson of Mobile App firm Buildfire outlines what can you do to boost your customer retention rates in her article “How to Double Your Customer Lifetime Value”.
On ‘Voice of Customer’ company, Devoted.io's blog, Efuah Faler identifies “5 customer retention strategies that work”.
Carlos Russo of Schoolkeep looks at why Customer Success Managers should build programs to manage customers in “6 Reasons You Need A Customer Education Program”.
Benjamin Brandall of Process Street interviewed Customer Success Managers from 12 SaaS companies to find out “What customer success managers actually do all day”.
Chris Bucholtz, content marketing director at CallidusCloud wonders why Cloud firms don’t focus enough on retention in his article “The Sales Process Starts With Retention”.
As Customer Success is becoming a key focus in the board room, Matthew Klassen of Gainsight describes the profile for “The ideal CEO for the Customer Success Age”.
Seb Hardman, Partner at DigitalLitmus outlines a framework for measuring growth in his piece “Growth Metrics For Startups”.
Ok, here’s one from the archive. We suggest you get the coffee on, you’ll need your full faculties for this academic look at CLV from the Journal of Service Research 2006, “Modeling Customer Lifetime Value”.