Issue 23

Customer Success Roundup: 24th June 2016

Barry Devon
Jun. 24th, 2016

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.


User onboarding is crucial for your growth. Sukhpreet Anand of Customer Service firm Kayako, outlines how to “Reduce Churn and Win New Customers with Powerful or Flawless Onboarding”.

CRM firm Appboy analyzed data from over 30,000 mobile marketing campaigns, their Chief Revenue Officer, Myles Kleeger analyses the results and provides us with “5 Tips to increase conversions up to 200%”.

John Hayes, Marketing Strategist at iContact, says we should embrace the reality of churn in his post, “Where There's Customer Churn, There's Opportunity to Learn”.

In an interesting and in-depth article by Myk Pono, founder of sales and marketing consultancy Myxys, Myk looks at “How to Track Customer Acquisitions, Customer Lifecycle, Sales Funnel, and Content Strategy”.

SaaS CRM provider, Insightly's VP of Marketing, Loretta Jones, looks at how to re-establish a connection with customers who have gone dark in “Bring your “dead” customers back to life”.

Jill Pearson, Principal at Pearson Partners International analyses “Why it's important to measure Customer Lifetime Value”.

Here's this week's article from the vaults. Gina Smith on the ConversionXL blog, takes a thorough walk through “The 4 Phases For Developing A Customer Retention Strategy”.


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