Issue 38

Customer Success Roundup: 14th October 2016

Barry Devon
Oct. 17th, 2016

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.


Alex Chaidaroglou of Epignosis, writing on the Retently blog, outlines the key things for start-ups to focus on when trying to avoid customer churn in “The 7 Deadly Sins of Customer Retention”.

If you are in the process of forming a Customer Success team, check out this post from Burke Alder of Client Success, “Your First 90 Days as a New Customer Success Leader”.

Claire Suellentrop, Calendly’s Director of Marketing, looks at how Customer Success teams can embrace growth in her piece “How 3 High-Growth Companies Think about Scaling Customer Successfully”.

McKenzie Ingram talks with Luke Smith, Act-On's Director of Mid-Market Sales, about “How (and Why) Customer Success Is Different from Customer Support”.

Cassie Johnson, VP of Customer Success at Luminoso, believes surveying your customers is still impactful for businesses and she discusses why in “Whoever Said Surveys Are Dead Is Dead Wrong”.

Assaf Dudai, Head of Content at Brightinfo, writes about how they successfully addressed their churn challenges in “How We Reduced Churn from 2.3% to 0.5% Using A/B Testing”.


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