Customer Experience: The Facts
Customer experience can ultimately decide whether the customer will be a repeat user of a product or service or a once off disgruntled customer who no longer wishes to use your services again. In this interesting article by Ola Agbaimoni she highlights ten facts that every business should know when it comes to customer satisfaction. The article shows a good mix of facts and figures and her own personal view on the subject.
Consumers want personal and engaging experiences that develop into relationships. Much like the trials and rewards of personal relationships, when done right, brand relationships can grow into lifetime commitments. But when done badly, they can lead to painful and sometimes costly breakups.
We all know that customer experience is extremely important, so companies of all shapes and sizes need to stay at the top of their game and ensure that all customers have a good experience.