Buzz and Customer Loyalty
Here is a great article by Michah Solomon on Forbes about customer loyalty.
Buzz is a magical force, but it only gets you so far in business. What you need is staying power, a customer experience that builds customer loyalty, that gives customers a desire to return.
What you need is staying power. Something that makes customers want to stick around, that brings customers back for more.
Business longevity depends on a product that serves a real purpose. One that meets customers’ expectations. These businesses tend to acquire more loyal customers over time. However, a buzz surrounding a product is great but when the hype is over could possibly become quickly unfashionable.
Related Articles
Best Customer Success Software for Your CS Department in 2024
If you are reading this, you are faced with a real challenge. Either you already manage a customer success function and your existing toolset is not fit for purpose, or you have decided to start a customer success department and want to implement the right software as a solid foundation for your Customer Success Managers […]
Top Customer Retention Software to Reduce Churn in 2024
Figuring out the right customer retention management software to help manage your Customer Retention goals can be tricky. It really comes down to what your specific goals are, what type of market you serve, the customer data you retain and where that data resides. There are some specific types of tools you should consider. Customer […]
Customer Success vs. Customer Experience: Notable Differences
Positive customer relationships are the foundation of any SaaS business. Both customer success and customer experience aim to boost customer satisfaction, but they are actually different concepts that address different segments of the customer journey.
Best Customer Onboarding Software in 2024
How do you make sure you get this process right? Apart from having the right people and the right motivation, it would be remiss not to use the tools you already have or invest in some new ones, such as customer onboarding software so that everything required is being done to ensure your clients expectations […]
What is Customer Success: Short and Simple Guide
In the world of SaaS, customer churn can feel like a constant threat. But what if there was a secret weapon to turn happy trials into loyal customers? Customer success is what you seek, it’s a strategic approach that goes beyond basic support to ensure your users achieve their goals.
CSAT vs. NPS: Differences, Formulas, Examples
Customer satisfaction is the holy grail of any SaaS business. But how do you truly measure it? Enter CSAT and NPS, two powerful metrics that can shed light on your customer experience.
Customer Success vs. Sales: Differences and Similarities
Understanding the differences between customer success and sales in SaaS is crucial for navigating the intricacies of customer retention, satisfaction, and acquisition. Although both departments participate equally to ensure and maintain the business’ sustainability and growth, they work with different methodologies and goals. While customer success focuses on ensuring customers derive maximum value from the […]
Steps to Creating a Customer Onboarding Email Template
How you begin your relationship with customers often dictates how long and successful their relationship with your company will be. Given that SaaS companies need to retain customers for a period of time in order to accrue enough subscription revenues to become profitable, delivering valuable onboarding experiences is essential.