Buzz and Customer Loyalty
Great article by Michah Solomon on Forbes about customer loyalty.
Buzz is a magical force, but it only gets you so far in business. What you need is staying power, a customer experience that builds customer loyalty, that gives customers a desire to return.
What you need is staying power. Something that makes customers want to stick around, that brings customers back for more.
Business longivity depends on a product that serves a real purpose. One that meets customers' expectations. These businesses tend to aquire more loyal customers over time. However, a buzz surrounding a product is great but when the hype is over could possibly become quickly unfashionable.