May 2018

What are Customer Segments?

Customer Segments are groups of customers created in order to apply separate engagement strategies.

You’ve heard the term "all customers are equal", well, that’s just ridiculous. Some are more valuable to you than others and they are all different, be it in their profile, how they consume your solution or what they are looking to achieve by using it. It may not be scalable to tailor a different engagement strategy for each client, but identifying some common customer traits will enable you to deliver an experience to your customers that can better fit their individual needs.

We're a Customer Success company. The first rule of Customer Success is to avoid acquiring bad-fit customers. This begins at the prospecting stage.

There are a number of great resources available to early-stage startups who are trying to land their first 10 paying customers. Doing so is no small task. It can take hard work, hustle and sometimes a bit of luck.

But getting your first 10 customers isn’t cool.

You know what’s cool?