What are Customer Segments?
Customer Segments are groups of customers created in order to apply separate engagement strategies.
You’ve heard the term "all customers are equal", well, that’s just ridiculous. Some are more valuable to you than others and they are all different, be it in their profile, how they consume your solution or what they are looking to achieve by using it. It may not be scalable to tailor a different engagement strategy for each client, but identifying some common customer traits will enable you to deliver an experience to your customers that can better fit their individual needs.